Tuesday, October 28, 2008

Who is Marty Fish?

Isn't he the guy at the gas station with the toupee?

No actually Marty Fish is a woman, and someone who I enjoy dancing with, even though she is a much better dancer than I am.

Marty Fish is the executive director of the IBA (the Intenational Balloon Assocication). A position she has staffed for about 10 years.

Monday, October 27, 2008

Catch Phrases for the Balloon Industry

As you may or may not know, I am the immediate past president of the International Balloon Association (IBA). Over the last 2 or 3 years, the IBA has been discussing the use of a phrase that could be used in a national advertising campaign. The basic concept being similar to "Got Milk" only for the balloon industry.


It is clear to me that having & using phrases of this nature can be very helpful in many aspects of our lives. Think of "Just Do It!" or "Say NO to Drugs." My father had this little winner printed on the front our our warehouse back in the seventies "Brody's, where your $'s have more ¢'s." My father also published this one on our catalogs & brochures: "Our best advertisement is a satisfied customer." Not only does using a catch phrase tell your customers you care about their experience, it tells your employees how much you value the customer & why they should too.

Here are some of the ideas being tossed about in recent discussions. Some may be new (I have heard it said that there are no NEW ideas) while some have been used for years.
· Need Balloons?
· Say it with balloons!
· Bring Balloons!
· Share smiles. Give balloons!
BALLOONS CREATE SMILES !
Share Smiles - Give Balloons
Create Smiles - Give Balloons
· Balloons send smiles.
· The party doesn’t start until the balloons arrive.
· The party starts when the balloons arrive.
· Buy a balloon, save a tree.
· Color the world with balloons.
· Balloons: Smiles that float.
· Celebrate with balloons.
· Fun looks like a balloon.
· Balloons bring smiles.
· No balloons? Party hardly.
· Smiles never go out of style, send some balloons.
Balloons = Smiles
Balloons = (insert smile face symbol)
Give a smile... Give a balloon!
Get a smile... Give a balloon
Celebrate life with balloons
Balloons....celebrate life!
Create happiness with balloons
Balloons create happiness
Celebrate Balloons
Balloons = Celebrations
Without BALLOONS it's just another meeting.
Say it with Balloons
Enjoy Inflation! Buy Balloons!


These are good ideas that any of us could put to use in our businesses today. Doing so will almost certainly help your customers & prospects remember you when it is time to buy balloons.

I welcome your stories & ideas. Lee

Friday, October 10, 2008

Online Resources for the Balloon Industry

Welcome to the Humble Balloon!
This blog is unashamedly created by http://www.brodys8004balloons.com/ in en effort to increase our visibility to our past, present & future customers. Brody's 800-4-Balloons is located in Chicago's West loop neighborhood at 1101 West Randolph Street. Oprah's Harpo Studios surrounds us. Our showroom & warehouse contains millions of foil & latex balloons, as well as toys, hats, tableware, party favors, helium, decorations, gifts, bags, cellophane, masks, boas, & more. Please have a look around at our web site http://www.brodys8004balloons.com/. We have a $50.00 minimum order, both on the web & in our showroom. We welcome you to shop if the minimum is not an issue. We are strictly a WHOLESALER of balloons, we do not offer inflation or deliver services. If you are in need of a "professional balloon decorator" do give us a call, tell us your zip code & we should be able to hook you up with someone in your area.

Ok, enough about us, here are some online resouces for Balloon Professionals.
#1 http://www.balloonhq.com/ Brody's is a sponsor & advertiser here, they link to our site.
#2 http://www.balloonresourcecenter.com/ Brody's is a Supporting Distrbutor, they link to our site.
#3 http://www.hi-float.com/ Brody's is a distributor of Hi-Float,they link to our site.
#4 http://www.qualatex.com/ Brody's is a full-line Qualatex Distributor, they link to our site.
#5 http://www.ibaonline.net/ Brody's is a Distributor Member, I am the current Past President, they link to our site.
#6 http://www.anagramintl.com/ Brody's is a full-line Anagram Distributor, they link to our site.
#7 http://www.betallic.com/ Brody's is a full-line Betallic Distributor, they link to our site.
#8 http://www.ballooncast.org/ Brody's is considering sponsorship, they do not link to our site

You can expect to see new listings as time permits, thank you for your interest. Lee