Catch Phrases for the Balloon Industry

As you may or may not know, I am the immediate past president of the International Balloon Association (IBA). Over the last 2 or 3 years, the IBA has been discussing the use of a phrase that could be used in a national advertising campaign. The basic concept being similar to "Got Milk" only for the balloon industry.


It is clear to me that having & using phrases of this nature can be very helpful in many aspects of our lives. Think of "Just Do It!" or "Say NO to Drugs." My father had this little winner printed on the front our our warehouse back in the seventies "Brody's, where your $'s have more ¢'s." My father also published this one on our catalogs & brochures: "Our best advertisement is a satisfied customer." Not only does using a catch phrase tell your customers you care about their experience, it tells your employees how much you value the customer & why they should too.

Here are some of the ideas being tossed about in recent discussions. Some may be new (I have heard it said that there are no NEW ideas) while some have been used for years.
· Need Balloons?
· Say it with balloons!
· Bring Balloons!
· Share smiles. Give balloons!
BALLOONS CREATE SMILES !
Share Smiles - Give Balloons
Create Smiles - Give Balloons
· Balloons send smiles.
· The party doesn’t start until the balloons arrive.
· The party starts when the balloons arrive.
· Buy a balloon, save a tree.
· Color the world with balloons.
· Balloons: Smiles that float.
· Celebrate with balloons.
· Fun looks like a balloon.
· Balloons bring smiles.
· No balloons? Party hardly.
· Smiles never go out of style, send some balloons.
Balloons = Smiles
Balloons = (insert smile face symbol)
Give a smile... Give a balloon!
Get a smile... Give a balloon
Celebrate life with balloons
Balloons....celebrate life!
Create happiness with balloons
Balloons create happiness
Celebrate Balloons
Balloons = Celebrations
Without BALLOONS it's just another meeting.
Say it with Balloons
Enjoy Inflation! Buy Balloons!


These are good ideas that any of us could put to use in our businesses today. Doing so will almost certainly help your customers & prospects remember you when it is time to buy balloons.

I welcome your stories & ideas. Lee